“Advertising has us chasing cars and clothes. working jobs we hate, so we can buy shit we don’t need.”
― Chuck Palahniuk
No just look.
Look on the internet, on the Television screen, in books, in papers, outside on road.
Look in the mirror.
You know what is common in everything?
Brands and logos and taglines and fancy typography and jazzy arts.
Look at those fancy audio ads and visual ads on TV or the big billboard outside your house or in the ad box in newspaper.
You know what are they saying?
You know what every advertisement is saying?
They are saying- “You will remain incomplete until..”
Now fill in the blank with the product name.
You’ll remain incomplete until you’ve this phone.
You’ll remain incomplete until you wear this brand.
You’ll remain incomplete until you use this thing.
You’ll remain unhappy until you use this cream.
They even go to the lengths of telling that you are incomplete until you don’t wear a specific brand of inner-wear.
That’s not what I believe. That’s what advertisers would like you to believe.
That you’re incomplete.
So what’s the solution to this?
Obviously, buying the product and feeling complete, feeling adequate.
That’s what we do, right?
We got out and buy the product. And feel ‘complete’ for a while. Then a new products come along and again we’re showed how we’re still incomplete. Then, we want that product. And this cycle never ends. Never.
We let the stuff define us. And advertisers love it.
Only problem- consumption is an unquenchable thirst. Really, we all have been through this. Haven’t we?
We always want more. We keep on creating desires for more stuff. We keep on feeling inferior or superior to other people on the basis of who owns what.
We keep on feeling ‘incomplete’.
These advertisers will always be there. And so will their tricks.
And they’ll always want you to believe that you’re incomplete, that you’re inadequate, that somehow owning their product will fulfil you.
But, can I tell you something?
You’re already complete.
You’re already adequate.
Realize that you’re already perfect.
You don’t need stuff to know your worth. You don’t need brand’s approval to know that you’re a good human.
Your stuff don’t define who you’re. You actions will, your kindness will, how you’re as a person that’ll but not your stuff.
Never your stuff.
Unless you allow your stuff to define you, they can’t and they won’t.
It is you.
It has always been you.
You- the person.
You- the human.
You- the individual.
Let yourself be defined by your actions, by your growth, by your kindness and compassion, by your will to learn.
And, when you do, you feel complete in real sense.
You’re not stuff. You’re not cars and brands. You’re not creams and sunscreens. You’re not mobiles and PSPs.
Stuff doesn’t make you happy. Not long term, for sure.
Never did, never will.
You make you happy.
Go now and be more.
Fly, fucking fly.
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